Unencrypted card data can be stolen and used to replicate cards or make fraudulent purchases.ĮMV cards have a special "chip" embedded directly in the card that communicates with the point-of-sale device when a customer uses the card and authenticates the transaction. Magnetic stripe cards are more vulnerable to fraud due to the relative lack of security features. Merchants who comply with the EMV mandate and utilize EMV-capable terminals will not be subject to the liability shift liability will remain with the processor.Ī traditional credit card, also known as a magnetic stripe card, relies on a visual inspection of a signature match to ensure authorized use. Therefore, if a merchant does not have equipment that can support EMV-chip technology and this is the cause of the fraud, that merchant will be financially liable. This means that whichever party prevents a contact chip transaction from occurring will be financially liable for any resulting card-present counterfeit fraud loss. Visa, American Express, MasterCard and Discover, etc.) have authorized a liability shift that will be implemented and enforced for all merchants with the support of the Federal Government. On October 1, 2015, in order to reduce card fraud, the associations (i.e. What Is The Liability Shift And How Does It Impact Your Business? If you have not received an EMV chip card from your issuing bank, you can call to request one from them to escalate the process.ĮMV-capable point-of-sale terminals currently available still provide the option to accept traditional magnetic stripe credit cards, allowing merchants to process both card types. Some credit unions are also already issuing EMV cards. As of March 2015, EMV chip cards are already being issued by American Express, Citibank, Wells Fargo, Bank of America, JPMorgan Chase, and U.S. Some consumers are already utilizing EMV chip cards, while others may not for many months still. Due to the expense of card issuance, EMV chip cards will be rolled out to consumers in stages. Note that not all consumers will have EMV chip cards in October 2015. MerchantsXL stands firm that we do not lease machines as we believe that the practice is 100% unethical and ends up costing business owners as much as 10 times the actual cost of the machine. We also have programs where we can place a new EMV machine in your business at no cost. All of our EMV machines are brand new and can be setup to accept transactions through a dedicated phone line or Ethernet connection. MerchantsXL, LLC provides machines to their clients at wholesale cost. Merchants will need to work with their processor to ensure that they have an EMV-capable terminal prior to October 2015 in order to reduce their liability for fraudulent transactions.
Processing companies are already preparing for the EMV mandate and many offer a range of EMV-capable terminals. Merchants can prepare for the October 2015 EMV mandate by upgrading current payment terminals and point-of-sale equipment to an EMV-capable model.
EMV cards use encryption and can support tokenization at the time of purchase and require contact with a point-of-sale terminal or close proximity to a contactless payment reader during card-present transactions. With EMV technology however, cardholder information, and more, is stored in a chip which is embedded on the front of the card.ĮMV cards, sometimes known as "chip" cards, are an advanced-security credit card designed to reduce fraud by utilizing advanced technologies to prevent counterfeiting, skimming card data, and other types of fraud. Visa, American Express, MasterCard and Discover have all announced their plans for moving to an EMV-based payments infrastructure in the United States.Ĭurrently, a cardholder’s information is stored on a magnetic stripe found on the back of the card. The United States is one of the last countries to migrate to EMV. EMV technology is currently the global standard for payment processing with credit cards and debit cards. EVERYTHING YOU NEED TO KNOW BEFORE OCTOBER 2015 $100 American Express Gift Card Rebate when you purchase your EMV equipment from us by April 30, 2015!!!ĮMV stands for Europay, MasterCard and Visa.